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Healthy Living Virtual Expo

March 22 - April 1, 2021

Audience Facts

The Inland News Group’s Successful Aging Expo is an ideal way to showcase your business/product/screenings to thousands of attendees. Rich in resources and information, visitors and participants will have the opportunity to visit over 40 booths of companies, firms and services – including health screenings, medical information, health and beauty, home improvement, financial and elderly care options.


Inland News Group – reaches over 1.2 million readers in print and online each week

  • Age 40+: 703,000 weekly readers (57% of total); 81% print readers
  • Age 50+: 537,000 weekly readers (44% of total); 85% print readers
  • Average Reader Age 45.3 years (Print: 47.7 years; Online: 40.2 years)
  • 56% of readers are homeowners; average time in present home: 9.9 years
  • 44% have children aged 17 or under in household

The Inland News Group audience is affluent, active and engaged in taking care of their health

  • Avg. Household Income: $75,165
  • 92% have health insurance
  • 76% saw a medical specialist in the past 12 months
  • 74% purchased prescription drugs in the past 30 days
  • 25% belong to a health club
  • 11% follow a weight loss program
  • Most popular activities: grilling, gardening and lawn care, swimming, bicycling, jogging/running, hiking/backpacking, camping

General Statistics

  • 31% of Inland Empire adults are age 55+
  • The total U.S. population age 65+ will increase from 15.9% of the population in 2018 to 24.1% in 2068
  • The number of persons in the U.S. aged 65+ will nearly double in the next 50 years from 52.3 million in 2018 to 100.2 million in 2068
  • The number of persons aged 100+ in the U.S. is projected to increase nearly 9-fold in the next 50 years from 85,000 in 2018 to 756,000 in 2068

In 2018, Inland News Group Market Adults are projected to spend:

  • $625.6 million on prescription drugs
  • $48.9 million on non-prescription drugs
  • $33.5 million on non-prescription vitamins
  • $35.8 million on hearing aids
  • $35.8 million on convalescent or nursing home care

Sources: 2016/2017 Rel. 1 Combined Scarborough Releases, PopulationPyramid.net (2018 vs. 2068 U.S. population estimates) Weekly Inland News Group Reader base – 1,226,164 (5D+1S+7 days online [DailyBulletin.com, PE.com, SBSun.com]) Note: RedlandsDailyFacts.com not available. 2018 Environics Analytics, (Claritas 360).

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